Mi.Business.Console

for Promomed

Update: 25.03.2025

Last week: 11 week 2024 (10.03.2025 - 16.03.2025)

Last full month: February 2025

---

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	11 205	16.0%	13.1%	0.1	24 394 962	16.6%	9.7%	0.1	14.7%
MoM	37 047	9.5%	12.5%	-0.4	80 317 567	15.8%	9.4%	0	13.1%
YTD	96 211	28.8%	12.8%	1.8	204 206 265	21.7%	9.4%	-0.1	11.1%
MAT	442 963	24.1%	12.7%	3.1	875 527 760	21.6%	9.3%	1.1	-6.1%
BRAINMAX
WoW	3 117	1.0%	100.0%	0	10 502 820	3.7%	100.0%	0	1.0%
MoM	9 443	11.3%	100.0%	0	32 675 026	8.0%	100.0%	0	11.3%
YTD	25 359	138.0%	100.0%	0	87 700 671	128.6%	100.0%	0	138.0%
MAT	97 369	91.0%	100.0%	0	336 062 575	88.7%	100.0%	0	91.0%
GOLDLINE PLUS
WoW	18 681	10.3%	46.9%	-0.4	60 148 527	10.4%	38.5%	0	11.2%
MoM	65 902	0.9%	45.0%	-0.4	214 432 366	1.4%	36.5%	-1.2	1.8%
YTD	174 583	-2.4%	45.6%	1.7	565 611 462	-1.8%	37.3%	1.2	-6.0%
MAT	824 802	-6.0%	45.8%	0.5	2 592 707 307	-5.8%	37.4%	-1.8	-6.9%
MIGRENIUM
WoW	9 010	-0.4%	0.3%	0	3 178 490	0.2%	0.5%	0	4.2%
MoM	35 529	7.2%	0.4%	0	12 281 102	6.2%	0.5%	0	0.2%
YTD	91 211	-31.2%	0.4%	-0.2	31 769 126	-14.5%	0.5%	-0.1	3.5%
MAT	526 471	-17.8%	0.4%	-0.1	176 284 340	29.8%	0.6%	0.1	0.4%
MODELAX-N
WoW	29 365	1.8%	19.2%	0	15 301 587	0.8%	13.7%	-0.1	1.9%
MoM	138 451	5.0%	22.4%	1.3	71 486 517	5.4%	15.9%	1.1	-0.9%
YTD	345 087	1.6%	21.2%	-1.6	178 329 102	29.2%	15.0%	1	9.3%
MAT	1 469 132	13.1%	21.4%	1.5	699 614 695	54.1%	14.4%	3.1	5.0%
REDUXIN
WoW	12 667	11.7%	31.8%	0.1	67 846 159	9.5%	43.4%	-0.3	11.2%
MoM	47 539	4.1%	32.5%	0.7	264 568 793	8.3%	45.0%	1.5	1.8%
YTD	122 764	-9.7%	32.0%	-1.3	668 961 670	-9.2%	44.1%	-2.1	-6.0%
MAT	582 226	-7.5%	32.3%	-0.2	3 095 387 578	2.6%	44.7%	1.7	-6.9%
REDUXIN FORTE
WoW	3 743	6.3%	9.4%	-0.4	17 243 784	10.1%	11.0%	0	11.2%
MoM	15 088	7.4%	10.3%	0.5	67 355 303	6.8%	11.5%	0.2	1.8%
YTD	38 227	6.6%	10.0%	1.2	171 636 898	8.2%	11.3%	1.4	-6.0%
MAT	169 712	0.1%	9.4%	0.7	734 660 160	6.0%	10.6%	0.7	-6.9%
SALVISAR
WoW	13 241	3.8%	1.7%	-0.1	6 592 667	4.4%	1.7%	0	7.2%
MoM	64 379	17.6%	2.2%	0.4	30 950 520	19.7%	2.0%	0.4	-2.1%
YTD	152 584	58.0%	1.9%	0.8	73 239 785	104.7%	1.8%	0.8	-3.4%
MAT	627 805	32.3%	1.6%	0.5	278 404 651	73.2%	1.5%	0.5	-6.3%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	96 211	28.8%	12.8%	1.8	204 206 265	21.7%	9.4%	-0.1	11.1%
BRAINMAX	25 359	138.0%	100.0%	0	87 700 671	128.6%	100.0%	0	138.0%
GOLDLINE PLUS	174 583	-2.4%	45.6%	1.7	565 611 462	-1.8%	37.3%	1.2	-6.0%
MIGRENIUM	91 211	-31.2%	0.4%	-0.2	31 769 126	-14.5%	0.5%	-0.1	3.5%
MODELAX-N	345 087	1.6%	21.2%	-1.6	178 329 102	29.2%	15.0%	1	9.3%
REDUXIN CAPS	122 764	-9.7%	32.0%	-1.3	668 961 670	-9.2%	44.1%	-2.1	-6.0%
REDUXIN FORTE	38 227	6.6%	10.0%	1.2	171 636 898	8.2%	11.3%	1.4	-6.0%
SALVISAR	152 584	58.0%	1.9%	0.8	73 239 785	104.7%	1.8%	0.8	-3.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	442 963	24.1%	12.7%	3.1	875 527 760	21.6%	9.3%	1.1	-6.1%
BRAINMAX	97 369	91.0%	100.0%	0	336 062 575	88.7%	100.0%	0	91.0%
GOLDLINE PLUS	824 802	-6.0%	45.8%	0.5	2 592 707 307	-5.8%	37.4%	-1.8	-6.9%
MIGRENIUM	526 471	-17.8%	0.4%	-0.1	176 284 340	29.8%	0.6%	0.1	0.4%
MODELAX-N	1 469 132	13.1%	21.4%	1.5	699 614 695	54.1%	14.4%	3.1	5.0%
REDUXIN CAPS	582 226	-7.5%	32.3%	-0.2	3 095 387 578	2.6%	44.7%	1.7	-6.9%
REDUXIN FORTE	169 712	0.1%	9.4%	0.7	734 660 160	6.0%	10.6%	0.7	-6.9%
SALVISAR	627 805	32.3%	1.6%	0.5	278 404 651	73.2%	1.5%	0.5	-6.3%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	11 205	16.0%	13.1%	0.1	24 394 962	16.6%	9.7%	0.1	14.7%
BRAINMAX	3 117	1.0%	100.0%	0	10 502 820	3.7%	100.0%	0	1.0%
GOLDLINE PLUS	18 681	10.3%	46.9%	-0.4	60 148 527	10.4%	38.5%	0	11.2%
MIGRENIUM	9 010	-0.4%	0.3%	0	3 178 490	0.2%	0.5%	0	4.2%
MODELAX-N	29 365	1.8%	19.2%	0	15 301 587	0.8%	13.7%	-0.1	1.9%
REDUXIN CAPS	12 667	11.7%	31.8%	0.1	67 846 159	9.5%	43.4%	-0.3	11.2%
REDUXIN FORTE	3 743	6.3%	9.4%	-0.4	17 243 784	10.1%	11.0%	0	11.2%
SALVISAR	13 241	3.8%	1.7%	-0.1	6 592 667	4.4%	1.7%	0	7.2%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	37 047	9.5%	12.5%	-0.4	80 317 567	15.8%	9.4%	0	13.1%
BRAINMAX	9 443	11.3%	100.0%	0	32 675 026	8.0%	100.0%	0	11.3%
GOLDLINE PLUS	65 902	0.9%	45.0%	-0.4	214 432 366	1.4%	36.5%	-1.2	1.8%
MIGRENIUM	35 529	7.2%	0.4%	0	12 281 102	6.2%	0.5%	0	0.2%
MODELAX-N	138 451	5.0%	22.4%	1.3	71 486 517	5.4%	15.9%	1.1	-0.9%
REDUXIN CAPS	47 539	4.1%	32.5%	0.7	264 568 793	8.3%	45.0%	1.5	1.8%
REDUXIN FORTE	15 088	7.4%	10.3%	0.5	67 355 303	6.8%	11.5%	0.2	1.8%
SALVISAR	64 379	17.6%	2.2%	0.4	30 950 520	19.7%	2.0%	0.4	-2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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