for Promomed

Update: 25.03.2025

Last week: 11 week 2024 (10.03.2025 - 16.03.2025)

Last full month: February 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 11 205 16.0% 13.1% 0.1 24 394 962 16.6% 9.7% 0.1 14.7%
MoM 37 047 9.5% 12.5% -0.4 80 317 567 15.8% 9.4% 0 13.1%
YTD 96 211 28.8% 12.8% 1.8 204 206 265 21.7% 9.4% -0.1 11.1%
MAT 442 963 24.1% 12.7% 3.1 875 527 760 21.6% 9.3% 1.1 -6.1%
BRAINMAX
WoW 3 117 1.0% 100.0% 0 10 502 820 3.7% 100.0% 0 1.0%
MoM 9 443 11.3% 100.0% 0 32 675 026 8.0% 100.0% 0 11.3%
YTD 25 359 138.0% 100.0% 0 87 700 671 128.6% 100.0% 0 138.0%
MAT 97 369 91.0% 100.0% 0 336 062 575 88.7% 100.0% 0 91.0%
GOLDLINE PLUS
WoW 18 681 10.3% 46.9% -0.4 60 148 527 10.4% 38.5% 0 11.2%
MoM 65 902 0.9% 45.0% -0.4 214 432 366 1.4% 36.5% -1.2 1.8%
YTD 174 583 -2.4% 45.6% 1.7 565 611 462 -1.8% 37.3% 1.2 -6.0%
MAT 824 802 -6.0% 45.8% 0.5 2 592 707 307 -5.8% 37.4% -1.8 -6.9%
MIGRENIUM
WoW 9 010 -0.4% 0.3% 0 3 178 490 0.2% 0.5% 0 4.2%
MoM 35 529 7.2% 0.4% 0 12 281 102 6.2% 0.5% 0 0.2%
YTD 91 211 -31.2% 0.4% -0.2 31 769 126 -14.5% 0.5% -0.1 3.5%
MAT 526 471 -17.8% 0.4% -0.1 176 284 340 29.8% 0.6% 0.1 0.4%
MODELAX-N
WoW 29 365 1.8% 19.2% 0 15 301 587 0.8% 13.7% -0.1 1.9%
MoM 138 451 5.0% 22.4% 1.3 71 486 517 5.4% 15.9% 1.1 -0.9%
YTD 345 087 1.6% 21.2% -1.6 178 329 102 29.2% 15.0% 1 9.3%
MAT 1 469 132 13.1% 21.4% 1.5 699 614 695 54.1% 14.4% 3.1 5.0%
REDUXIN
WoW 12 667 11.7% 31.8% 0.1 67 846 159 9.5% 43.4% -0.3 11.2%
MoM 47 539 4.1% 32.5% 0.7 264 568 793 8.3% 45.0% 1.5 1.8%
YTD 122 764 -9.7% 32.0% -1.3 668 961 670 -9.2% 44.1% -2.1 -6.0%
MAT 582 226 -7.5% 32.3% -0.2 3 095 387 578 2.6% 44.7% 1.7 -6.9%
REDUXIN FORTE
WoW 3 743 6.3% 9.4% -0.4 17 243 784 10.1% 11.0% 0 11.2%
MoM 15 088 7.4% 10.3% 0.5 67 355 303 6.8% 11.5% 0.2 1.8%
YTD 38 227 6.6% 10.0% 1.2 171 636 898 8.2% 11.3% 1.4 -6.0%
MAT 169 712 0.1% 9.4% 0.7 734 660 160 6.0% 10.6% 0.7 -6.9%
SALVISAR
WoW 13 241 3.8% 1.7% -0.1 6 592 667 4.4% 1.7% 0 7.2%
MoM 64 379 17.6% 2.2% 0.4 30 950 520 19.7% 2.0% 0.4 -2.1%
YTD 152 584 58.0% 1.9% 0.8 73 239 785 104.7% 1.8% 0.8 -3.4%
MAT 627 805 32.3% 1.6% 0.5 278 404 651 73.2% 1.5% 0.5 -6.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 96 211 28.8% 12.8% 1.8 204 206 265 21.7% 9.4% -0.1 11.1%
BRAINMAX 25 359 138.0% 100.0% 0 87 700 671 128.6% 100.0% 0 138.0%
GOLDLINE PLUS 174 583 -2.4% 45.6% 1.7 565 611 462 -1.8% 37.3% 1.2 -6.0%
MIGRENIUM 91 211 -31.2% 0.4% -0.2 31 769 126 -14.5% 0.5% -0.1 3.5%
MODELAX-N 345 087 1.6% 21.2% -1.6 178 329 102 29.2% 15.0% 1 9.3%
REDUXIN CAPS 122 764 -9.7% 32.0% -1.3 668 961 670 -9.2% 44.1% -2.1 -6.0%
REDUXIN FORTE 38 227 6.6% 10.0% 1.2 171 636 898 8.2% 11.3% 1.4 -6.0%
SALVISAR 152 584 58.0% 1.9% 0.8 73 239 785 104.7% 1.8% 0.8 -3.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 442 963 24.1% 12.7% 3.1 875 527 760 21.6% 9.3% 1.1 -6.1%
BRAINMAX 97 369 91.0% 100.0% 0 336 062 575 88.7% 100.0% 0 91.0%
GOLDLINE PLUS 824 802 -6.0% 45.8% 0.5 2 592 707 307 -5.8% 37.4% -1.8 -6.9%
MIGRENIUM 526 471 -17.8% 0.4% -0.1 176 284 340 29.8% 0.6% 0.1 0.4%
MODELAX-N 1 469 132 13.1% 21.4% 1.5 699 614 695 54.1% 14.4% 3.1 5.0%
REDUXIN CAPS 582 226 -7.5% 32.3% -0.2 3 095 387 578 2.6% 44.7% 1.7 -6.9%
REDUXIN FORTE 169 712 0.1% 9.4% 0.7 734 660 160 6.0% 10.6% 0.7 -6.9%
SALVISAR 627 805 32.3% 1.6% 0.5 278 404 651 73.2% 1.5% 0.5 -6.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 11 205 16.0% 13.1% 0.1 24 394 962 16.6% 9.7% 0.1 14.7%
BRAINMAX 3 117 1.0% 100.0% 0 10 502 820 3.7% 100.0% 0 1.0%
GOLDLINE PLUS 18 681 10.3% 46.9% -0.4 60 148 527 10.4% 38.5% 0 11.2%
MIGRENIUM 9 010 -0.4% 0.3% 0 3 178 490 0.2% 0.5% 0 4.2%
MODELAX-N 29 365 1.8% 19.2% 0 15 301 587 0.8% 13.7% -0.1 1.9%
REDUXIN CAPS 12 667 11.7% 31.8% 0.1 67 846 159 9.5% 43.4% -0.3 11.2%
REDUXIN FORTE 3 743 6.3% 9.4% -0.4 17 243 784 10.1% 11.0% 0 11.2%
SALVISAR 13 241 3.8% 1.7% -0.1 6 592 667 4.4% 1.7% 0 7.2%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 37 047 9.5% 12.5% -0.4 80 317 567 15.8% 9.4% 0 13.1%
BRAINMAX 9 443 11.3% 100.0% 0 32 675 026 8.0% 100.0% 0 11.3%
GOLDLINE PLUS 65 902 0.9% 45.0% -0.4 214 432 366 1.4% 36.5% -1.2 1.8%
MIGRENIUM 35 529 7.2% 0.4% 0 12 281 102 6.2% 0.5% 0 0.2%
MODELAX-N 138 451 5.0% 22.4% 1.3 71 486 517 5.4% 15.9% 1.1 -0.9%
REDUXIN CAPS 47 539 4.1% 32.5% 0.7 264 568 793 8.3% 45.0% 1.5 1.8%
REDUXIN FORTE 15 088 7.4% 10.3% 0.5 67 355 303 6.8% 11.5% 0.2 1.8%
SALVISAR 64 379 17.6% 2.2% 0.4 30 950 520 19.7% 2.0% 0.4 -2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs